Concentrated Firming Serum
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Lessens appearance of wrinkles and dark spots.

This medical grade anti-aging serum visibly firms skin and reduces the look of wrinkles and dark spots while refining pore appearance. Retinol supports collagen, protects from free radical damage caused by pollution and exfoliates dead cells from skin surface. Lipids keep skin hydrated to firm appearance and minimize dryness and redness.

1 fl oz / 30 mL
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  • Pollution: Antioxidant Retinol protects skin from free radical damage induced by pollution.
  • Climate: Lecithin, phospholipids, glycolipids and soybean oil hydrate skin dried by exfoliation, aging and drier, colder climates.
  • Irritants: Phospholipids and glycolipids help counteract irritation typically associated with the use of retinol. Like all Dr. Loretta products, this formula free of potential irritants including artificial fragrance, dye, parabens and phthalates.

Key Ingredients:

  • 0.5% Retinol: Boosts collagen production to reduce the appearance of lines and prevent wrinkles. Speeds cell turnover to remove stores of pigment from skin. Brightens tone and unclogs pores to make them appear smaller and reduce breakouts.
  • Bioidentical Skin Lipids: Replenish moisture to provide instant radiance and luster and keep skin well hydrated even in dry, climate-controlled environments and during seasonal colder weather.

Cyclopentasiloxane, Ethylhexyl Cocoate, Dimethiconol, Glycine Soja (Soybean) Oil, Retinol, Lecithin, Phenoxyethanol, Phospholipids, Glycolipids, Glycine Soja (Soybean) Sterols.

After cleansing, apply to face, neck and back of hands. Apply in the evening only for first two weeks and then twice a day if tolerated. If skin is sensitive, can also start by using only Monday, Wednesday and Friday at bedtime for the first two weeks.  Follow with Concentrated Firming Moisturizer. Always use Urban Antioxidant Sunscreen in the morning when using this product.

Warning: Never apply to skin that is red, peeling or sensitive.

How to Use Dropper

  1. Unscrew cap.

  2. Squeeze bulb for 3 seconds.

  3. Release bulb.

  4. Remove dropper and squeeze to dispense.

Customer Reviews
4.8 Based on 8 Reviews
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LeAnn R.
United States United States
Firming serum

I liked this serum. It takes a while to notice results as it is retinol. The results were noticeable after about 4 weeks. There was some firming in the forehead and some around the cheeks but nothing amazing. I would imagine the more you use it the more results you get. I have been using about 4 months at night before the replenishing serum and a moisturizer. Need high spf during the day. It does cause some flaking around the second or third week of use. Did not break me out. Overall would recommend

Raven C.
United States United States

I love this serum, it has done wonders for my skin!

United States United States
Amazing serum

I received this product in a beauty subscription box, and fell in love with it. I had never heard of Dr. Loretta prior to that. Nearing age 56, I have most of the problems associated with age. I do take good care of my skin, but this serum was my missing link!! The firming results have been good, but my skin now has a clarity and brightness with more even tone since I began using it several weeks ago. I've tried many products over the years with acceptable results, but this has just pushed it beyond anything else I have tried! Getting these results with retinol and no dryness is amazing. It's actually quite soothing and has a luxurious feel to it. I will be purchasing it when I run out, and now that I've discovered this line, I'm looking forward to trying others as well!

Erica H.
United States United States
Lovely Serum

This serum is really lovely. It's my first time using a retinol serum so I wanted to start small. The consistency of the serum is like velvet and it has not irritated my skin at all since I started using it in my routine. I think I am seeing some improvements in my skin, but it is too soon to tell for sure. I also got a sample of the intense replenishing serum and that was amazing. I will likely get that in the future and graduate to a higher concentration retinol.

Terry N.
United States United States
anti aging and firming serums

I use antiaging in morniing , firming in evening -love the way they feel on my skin. I am a repeat customer