Concentrated Firming Serum
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Lessens appearance of wrinkles and dark spots.

This medical grade anti-aging serum visibly firms skin and reduces the look of wrinkles and dark spots while refining pore appearance. Retinol supports collagen, protects from free radical damage caused by pollution and exfoliates dead cells from skin surface. Lipids keep skin hydrated to firm appearance and minimize dryness and redness.

1 fl oz / 30 mL
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  • Pollution: Antioxidant Retinol protects skin from free radical damage induced by pollution.
  • Climate: Lecithin, phospholipids, glycolipids and soybean oil hydrate skin dried by exfoliation, aging and drier, colder climates.
  • Irritants: Phospholipids and glycolipids help counteract irritation typically associated with the use of retinol. Like all Dr. Loretta products, this formula free of potential irritants including artificial fragrance, dye, parabens and phthalates.

Key Ingredients:

  • 0.5% Retinol: Boosts collagen production to reduce the appearance of lines and prevent wrinkles. Speeds cell turnover to remove stores of pigment from skin. Brightens tone and unclogs pores to make them appear smaller and reduce breakouts.
  • Bioidentical Skin Lipids: Replenish moisture to provide instant radiance and luster and keep skin well hydrated even in dry, climate-controlled environments and during seasonal colder weather.

Cyclopentasiloxane, Ethylhexyl Cocoate, Dimethiconol, Glycine Soja (Soybean) Oil, Retinol, Lecithin, Phenoxyethanol, Phospholipids, Glycolipids, Glycine Soja (Soybean) Sterols.

After cleansing, apply to face, neck and back of hands. Apply in the evening only for first two weeks and then twice a day if tolerated. If skin is sensitive, can also start by using only Monday, Wednesday and Friday at bedtime for the first two weeks.  Follow with Concentrated Firming Moisturizer. Always use Urban Antioxidant Sunscreen in the morning when using this product.

Warning: Never apply to skin that is red, peeling or sensitive.

How to Use Dropper

  1. Unscrew cap.

  2. Squeeze bulb for 3 seconds.

  3. Release bulb.

  4. Remove dropper and squeeze to dispense.

Customer Reviews
5 Based on 4 Reviews
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Filter Reviews:
Terry N.
United States United States

anti aging and firming serums

I use antiaging in morniing , firming in evening -love the way they feel on my skin. I am a repeat customer

Linda M.
United States United States

Concentrated Firming Serum

In my opinion this is one of Dr Loretta’s best product. I’ve been a dedicated customer for 14 years and my face shows it. Thank you.

Lourdes E.
United States

Improved on greatness

Although I have been enjoying your products for years, the new bottling, shipping, and service has improved... I'm a happy return customer!

Margaret B.

this retinol actually hydrates

Dr Loretta is my dermatologist and she introduced me to this product. I told her my skin can't take RetinA or other doctor retinols I've tried. She told me that she has a lot of lipids in this formula so I tried it. I can't live without it now! The first morning I woke up after I applied it at bedtime I saw my skin looking firmer. After two weeks I started using it some mornings too. Many of my friends noticed the improvement in my's more even toned and my lines are less. I can't believe that I am getting so much improvement from this one product. There just isn't anything like this and I have tried all the very expensive brands of firming products, serums and moisturizers. This is THE BEST.