Vitamin C Allstars

Photo-protective all star ingredient, Vitamin C, will help protect against and treat signs of aging, like wrinkles and age spots.


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Vitamin C Allstars

Photo-protective all star ingredient, Vitamin C, will help protect against and treat signs of aging, like wrinkles and age spots.


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Introducing The New Tightening Detox Mask

Improve the appearance of fine lines, detoxify pores and soothe dehydrated or stressed skin with our new pink gel-mask, perfect as a 20-minute pick-me-up or for use overnight as a tightening boost.


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Introducing The New Tightening Detox Mask

Improve the appearance of fine lines, detoxify pores and soothe dehydrated or stressed skin with our new pink gel-mask, perfect as a 20-minute pick-me-up or for use overnight as a tightening boost.


Shop Now

Proud to be 100% Vegan

With recent updates to our newly launched Anti-Aging Repair Serum and Anti-Aging Repair Moisturizer, the entire Dr. Loretta line is now 100% Vegan!


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Proud to be 100% Vegan

With recent updates to our newly launched Anti-Aging Repair Serum and Anti-Aging Repair Moisturizer, the entire Dr. Loretta line is now 100% Vegan!


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Skin Cancer Awareness Month

SPF is the most important step in any skincare routine. Protect against UVA, UVB, HEV (blue light) and pollution with our Urban Antioxidant Sunscreen SPF 40.


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Skin Cancer Awareness Month

SPF is the most important step in any skincare routine. Protect against UVA, UVB, HEV (blue light) and pollution with our Urban Antioxidant Sunscreen SPF 40.


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Age Beautifully
and Confidently

 

As a dermatologist with 40 years of experience, my passion is helping women feel confident at every age. I’ve created the first skincare line that shields the skin against environmental factors responsible for 85% of skin aging – indoor and outdoor pollution, UVA, UVB and HEV, climate change and irritants.

My products combine high concentrations of medical grade actives and botanical ingredients to ensure healthier, more youthful skin.

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How 4 factors cause 85% of skin aging

Dr. Loretta's pioneering research shows that visible aging is caused by these 4 factors.



Pollution

Because many are 30x smaller than our pores, indoor and outdoor pollution particles penetrate into living skin to produce lines, redness and discoloration.

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Light

Light from the sun and from our computer screens damages skin, causing uneven pigment, redness, puffiness and wrinkles.

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Climate

Changes in humidity and temperature tend to weaken your skin’s protective barrier, resulting in dryness, irritation or acne.

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Irritants

Problematic ingredients in skincare products often do more harm than good, causing sensitivity, redness, flaking and rough texture.

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