Introducing Urban Antioxidant Sunscreen SPF 40
Experience the first dermatologist-developed SPF that protects against UVA, UVB, HEV (blue light) and pollution.
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Age Beautifully
and Confidently
As a dermatologist with 40 years of experience, my passion is helping women feel confident at every age. I’ve created the first skincare line shields the skin against environmental factors responsible for 85% of skin aging – indoor and outdoor pollution, UVA, UVB and HEV, climate change and irritants.
My products combine high concentrations of medical grade actives and botanical ingredients to ensure healthier, more youthful skin.
How 4 factors cause 85% of skin aging
Dr. Loretta's pioneering research shows that visible aging is caused by these 4 factors.
Pollution
Because many are 30x smaller than our pores, indoor and outdoor pollution particles penetrate into living skin to produce lines, redness and discoloration.
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Light
Light from the sun and from our computer screens damages skin, causing uneven pigment, redness, puffiness and wrinkles.
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Climate
Changes in humidity and temperature tend to weaken your skin’s protective barrier, resulting in dryness, irritation or acne.
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Irritants
Problematic ingredients in skincare products often do more harm than good, causing sensitivity, redness, flaking and rough texture.
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