Introducing Urban Antioxidant Sunscreen SPF 40
Experience the first dermatologist-developed SPF that protects against UVA, UVB, HEV (blue light) and pollution.
2019 Allure Best of Beauty Award Dr. Loretta® Tightening Eye Gel
Winner of the best depuffing eye cream to lessen the appearance of under eye bags and dark circles.
Protected Skin is
The first skincare line that protects from the four external factors responsible for more than 85% of skin aging.
As a dermatologist with 40 years of experience, my passion is helping women feel confident at every age. I’ve created the first skincare line shields the skin against environmental factors responsible for 85% of skin aging – indoor and outdoor pollution, UVA, UVB and HEV, climate change and irritants.
My products combine high concentrations of medical grade actives and botanical ingredients to ensure healthier, more youthful skin.
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How 4 factors cause 85% of skin aging
Dr. Loretta's pioneering research shows that visible aging is caused by these 4 factors.
Because many are 30x smaller than our pores, indoor and outdoor pollution particles penetrate into living skin to produce lines, redness and discoloration.Shop Solutions
Light from the sun and from our computer screens damages skin, causing uneven pigment, redness, puffiness and wrinkles.Shop Solutions
Changes in humidity and temperature tend to weaken your skin’s protective barrier, resulting in dryness, irritation or acne.Shop Solutions
Problematic ingredients in skincare products often do more harm than good, causing sensitivity, redness, flaking and rough texture.Shop Solutions