Our Story
Dr. Loretta’s promise.
We believe individuality is amazing. That diversity is beautiful. And that every person deserves to feel confident as they take on each day. We want you to feel present, positive, and excited about who you are, and how people see you.
Our products are formulated by one of the most passionate dermatologists in the business and clinically tested for efficacy. What we say is what we mean — transparency, always. Because you should look as good as you feel — in real life!
Through science-backed formulation, a curated product line, and expert advice, we make healthy skin happen. No matter where you are in your skincare journey, we want you to feel empowered in who you are and how the world sees you.
Dr. Loretta, in real life.
The ultimate skincare realist.
When a bright and excited medical student in the 1970s took a summer job in the Photobiology Lab of Harvard Medical School, she had no idea that it would spark her path to becoming a skincare visionary. After she performed early testing on the effects of UVA on human skin and contributed to the development of the Fitzpatrick Skin Type Classification, she became fascinated with understanding every facet of how and why our skin ages.
Dr. Loretta, a pioneer in research and formulation, is also a practitioner, a mother, a speaker, and a friend. Though she has formulated some of the most effective products on the market, what sets her apart is 40 years of working with her patients. She’s designed a realistic set of products with a deep understanding of the struggles, frustrations, and dreams we all have for our skin.
Dr. Loretta Ciraldo’s journey.
